Tech Brief
Craft a global campaign around a white paper
Overview
I have experience conceptualizing and crafting digital assets/products, helping product management and marketing teams to expand their capacity for impact across markets for scientists and engineers.
Challenge
My role was to help develop this asset and act strategically despite limited time, budget, and multiple languages. I touched and produced all aspects of this campaign including:
- Art Direction
- InDesign Typesetting
- Graphics - Photoshop/Illustrator
- Web Pages
- Web Forms
- Digital Asset
- Print Asset
- Ads
- Email Campaign
Results
Provide leads to sales team to further grow JMP.
